Entertainment Is The “Secret Weapon” That Achieves Your Event’s Objectives
When I first became a professional magician in 2001, I entertained the Boca Raton Resort and Club, performing for jet-setters, celebrities, and corporate event guests.
But that wasn’t my “real” job.
The magic’s secret purpose was to attract people to the bar, keep them entertained, and keep them in the bar - so they could spend money on fine wine and top shelf liquor. And, it was also my job make sure they had such a great time they brought their friends back the next night to do it all again.
Everyone thought they were just having fun with the magician, but the magic was a secret strategy to make sure each guest bought just one more drink. If you understand the bar business, that one extra drink makes a huge difference to the bar’s bottom line revenue.
That’s when I realized that magic isn’t just fun and games, it’s a business strategy.
At the same time your corporate event guest are enjoying the magic and having a great time, the magic can help make sure your achieve your event’s key business objectives. Here are some examples.
When You’re Entertaining Key Clients….
Fortune500 executives sometimes tell me they are worried their event will feel stuffy or awkward, and their guests won’t feel comfortable starting conversations with the company’s salespeople and executives. They’re also very concerned that their event might be overshadowed or forgotten by a customer’s event happening at the same trade show or conference.
My systems “break the ice” and ensure that everyone is out of their seats, laughing, having fun, and slapping each other on the back.
Because of the way I pace and time my performances, my client’s guests also stay longer and build more trust and rapport with their corporate hosts.
The magic becomes fantastic memory of the event, so guest give the event rave reviews and brag to their friends about it the next day.
You would be amazed how many people ask if you are going to be at an event we are having.” - Joe Daleo, Director of Events / Corporate Sales, Emerson
When You’re Exhibiting At Trade Shows…
Marketers tell me they are tired of watching prospects walk by without giving their booth a second look.
Some feel like they are wasting their trade show investment because they aren’t meeting enough people. Others frustrated they aren’t having conversations with the right prospects.
My systems capture the attention of jaded industrial buyers who would normally ignore their booths. I stop aisle traffic right in from the booth and focus attention on my clients booths.
People literally drag their friends across the show floor saying, “you’ve got to see this guy!”
And it works - our clients regularly double or triple the number of qualified leads they get from a show.
“Mike’s skills along with his excellent communication attracted 200% more real opportunities than I expected. Instead of watching people pass by to grab freebies, they were engaged and interested having heard some benefits our company offers.” - Chris Wilkerson, PPG
When You’re Hosting a Conference or Meeting
Event planners tell me their guests are tired of long, days of boring business speeches during conferences and meetings. The information has to be communicated, but do they really have watch another spreadsheet on an overhead projector?
Naturally, magic and mind-reading makes those events a lot more fun.
I develop ways to highlight their key executives during after-dinner shows and integrate the meeting’s key messages into the entertainment.
Clients find the entertainment makes the messages more memorable, too.
”You ROCKED! That's all I can say. All day long, our entire team heard nothing but how awesome you were. ‘Where did you find him?’” - Mary Colon, GO, Inc. for DuPont MECS
A Simple System for Making Sure You Create the Event (and Get the Results) You Want
Everything starts with a 30-minute conversation.
We’ll talk about the event you’re hosting, what you’ve done in the past, how you measure the success of your event, and what you expect to achieve at this year’s event.
I’ll ask a lot of questions, and then based on what you tell me, I can tell you what people like you have done in your particular situation and the results they achieved.
Once we’ve decided a on strategy, I’ll ask more questions to dive deeper into your event, your company, and your guests. I’ll tweak the strategy, write customized jokes, and choose material that’s relevant to your guests’ personalities and interest.
All the research helps me create an experience that serves your specific event goals and objectives that your guests find to interesting and engaging they just can’t look away.
Your audience will have the time of their lives, and you’ll be able to relax and have fun with them knowing that your event is addressing all of your business goals.
Note: Mike can only work with one client per day.
