Rejection-Proof: Get Your Event Idea Approved

Have you ever had a great idea shot down by your boss?

It's a terrible feeling.  You're disappointed, irritated, frustrated, and - maybe this is the worst part - you don't get what you wanted.

Every week, I get three or four calls where an enthusiastic prospect says, "Mike, we saw you at the XYZ event.  Our meeting is coming up on December 8th, and we'd love to have you there.  Can you please give me a proposal I can take to my boss so we can get this approved?"

And I have to tell them, "No.  I can't do that."

Here's what I know.  

When they think about events, every corporate executive has a list of things they want to accomplish and things they want to avoid.  

Unfortunately, executives tend to keep that list to themselves rather than share it with their team (or even the event planners!).  

So when people call, I'm happy to talk to them about why they think I'd be a good fit for their event, how they feel magic would support their boss' objectives, how their boss makes those decisions, and what he thinks accomplishing those objectives is worth.  

But I remind them that everything we talk about is just a guess about what they think their boss is thinking.

Experience shows that those guesses are wrong 99% of the time.  (I'm only a mind-reader when I'm performing).  

If I gave them a proposal at that point, they would present it to their boss and probably suffer a painful rejection.  The boss might even wonder, "Why did that bozo think that was a good idea?"

There's a faster and less rejection-prone way.   

First, call your boss and tell him that you know a great magician who has done fantastic work for you (or another company) at another event.  Tell him a little about what you like and how the guests at the other event responded.

Next, tell your boss you think the three of us should discuss the event.  We'll talk about what you've done in the past, what's worked, what could be better, what you and your boss want to accomplish, and what a successful event would look like.

That's how we get your boss to share those goals and objectives that are uniquely important to them.  

Based on what you tell me, I'll tell you what other companies have done in the past.  

The conversation can end one of three ways.  I might tell you that I can't help you, you or your boss might decide you don't want my help, or we might agree this is a good idea, and we can reserve the date with an agreement and a deposit.

When our prospects can make that meeting happen, we very quickly get to a decision that's right for the event and the company.  

The best part is that we all enjoy equal business stature, we don't waste time, and nobody's feelings get hurt. 

Maybe I’m crazy about all this, or maybe you’d like to learn more about how this would work in your particular situation. Feel free to give a call at (561) 596 3877 or schedule an appointment with me by clicking the button below.