Doesn't That Just Happen on Its Own? NOPE!!!

Last year, a grinning event planner pointed at me and said, "I figured you out!"

That's a phrase that makes a magician nervous.

Then she said, "The biggest illusion in your act is a lack of preparation..."

I smiled. "What do you mean?" I asked.

"Well, you walk up to these people, and you don't know anything about them, and then suddenly they're laughing and shouting, pulling their friends across the room to see what you're doing... they're talking to us about how much fun they're having, and six months later they're looking forward to seeing you again... and you make it look like that all 'just happens' but you've got a lot of system and processes that make it happen."

And, of course, she's entirely correct.  

In business, people often say things "just happen." That's not true. Everything happens for a reason.

We say that referrals just come rolling in, but the truth is that I have seven or eight referral systems working in my business all the time. 

That's how I can safely assume that happy clients will introduce me to at least two people like them within six months of an event. (check out Jay Abraham's 93 Referral Systems).

I have four or five other systems that ensure our existing clients bring me back year after year and keep expanding their business with me (check out Jay Abraham's Getting Everything You Can Out of All You've Got).  

In fact, anytime I think, "I guess that just happens on its own," alarm bells go off in my head. That means I need to learn more about how that part of my business works and figure out the systems and processes that are getting that result.

Once I understand the systems and processes, I can make adjustments and tweaks to get the result I want. If I know how and why it's happening, I can change the result's frequency, quality, and quantity.  

In events, that's where creativity and craftsmanship meet. To me, that's where the real magic happens.

The alternative is "hope" and "chaos." I don't like living that way - particularly given that I'm held accountable for the results.

The good news is that if you're not happy with the result you're getting, you can always make a change!

If you're open to discussing what you've done in the past, what you think works, what could be better, and what you expect to accomplish at your next event, I'd be happy to explain what other people have done in your specific situation.

If you're open to that conversation, call me at (561) 596 3877 or set an appointment at MagicMeansBusiness.com/contact.