I Learned A Huge Business Lesson I Learned From My Son...

All my mentors and heroes say the same thing: “nothing happens until you do something.”

Last week, I learned that you don't have to do precisely the right thing as long as you do something.

I had to spend the night in the hospital with bad stomach pains.

When Amanda told Ben I'd be away for the night, he first said, "Daddy needs a stuffy." He grabbed my 40-something-year-old teddy bear from his bedroom and brought it with him when they visited that night.

He's a good kid.

It made me feel loved, cared for, and proud that my son thought of me like that (obviously, we're doing something right in the parenting department!).

I thought about all the opportunities I have to call, send a note, send a gift, or send something that says, "I'm thinking of you..."

Not just the rough moments in life but also promotions, successful projects, and those odd moments when "I thought of you when I saw this."

I realized I've often wimped out and done nothing this year.

I used to think, "Better to play it safe and do nothing than overreach and embarrass yourself."

But Ben showed me that it's a good idea to do something rather than not.

After all, "nothing happens until you do something."

Til next week

Mike

PS: If you think I’m crazy, I started a consistent keep-in-touch campaign of just phone calls this year. I can trace at least $20,000 in added revenue to that one campaign.

PPS: From the "I don't like to sound pitchy, but I am impressed by good cross-promotion" department...

Amanda likes to send friends and family the Mint Bliss foot lotion and socks combination from Mary Kay.  These are an inexpensive but meaningful way to do a little more than just sending a note or a gift card. They're also good stocking stuffers. You can learn more here or contact Amanda through her website.

PPPS: There are less than 70 business days left in 2023. Holiday party dates are booking up fast, and clients are already booking corporate meetings, conference hospitality, and trade shows well into 2024.

If you think I might be able to help you book more business, thank your customers or employees, or create an over the top experience at your next event, now might be a good time to talk.