Lessons from The Masters: Vision

How true are you to your event's vision?

How willing are you to let someone else affect it?

One of my favorite things about Augusta National Golf Club, Bobby Jones, and Clifford Roberts is their incredible clarity. They know exactly what they wanted the club to be, how The Masters should look (both on TV and in-person), and what kind of reputation the club should have...

To some, they've had a reputation for being persnickety micro-managers with a "my way or the highway" attitude, but I think they're relentlessly pursuing their vision of what the club and the tournament can be.

As an event vendor, I would love to hear every detail of my client's vision for the event: what they want, don't want, wish they could have, and hope to achieve.

That's the only way I can adapt and adjust my show to suit their specific vision and make sure they get the result they want.

If that's how you see your events, it might be worth a conversation.