“But our event is different…”
Of course it is. Every event has its own unique venue, audience, and objectives.
“Can I tell you what we typically do for clients who are trying to achieve (that objective") under those circumstances?”
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Is your entertainment really entertaining?
After twenty years, I’ve discovered that anyone can “do” their act, but only great performers know how to make their act “entertaining.”
Here are the three criteria that guarantee success at your next corporate event.
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Just as the Parthenon in Greece has many strong stone pillars supporting its roof, great businesses have multiple methods for generating conversations with new, repeat, expansion, reactivation, and referral clients.
Great events utilize the same principle…
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It is a unique feeling to be "together" and among friends in a special place where you feel like you "belong".
That's what makes private club membership so special. That's the feeling we want at "team building" meetings and conferences. It's what makes clients hope and pray they'll be invited to our hospitality events.
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What is the secret behind “the tradition unlike any other”?
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What do you think about "rules" at your events?
I'm learning to love them.
To some, Roberts and Jones had a reputation for being persnickety micro-managers with a "my way or the highway" attitude, but I think they're relentlessly pursuing their vision of what the club and the tournament can be.
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The Masters has definitely "mastered" scarcity. Everyone wants to get in, but almost nobody can actually see the place for themselves. Anyone who has been inside has the attention of everyone who wants to get inside.
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I learned a huge business lesson from my son last week. Maybe you can use it, too..
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What makes these three events experiences “an invitation you simply don’t turn down?”
These easy-to-steal secrets WILL surprise you.
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Recently one of my clients asked me to explain exactly how his salespeople and executives can get the most out of their upcoming hospitality event.
I assembled all the tips and ideas I’ve picked up from clients, salespeople, and executives, added some psychology from Robert Cialdini, and went to work.
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Any sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.
That's a key component to successful events, too.
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