Lessons from The Masters: Belonging

For a lot of my clients and their customers, The Masters is an annual pilgrimage back to a special place we call home for a week.

Every April, I'm looking forward to seeing lots of old friends and clients (and their clients). In a lot of cases, these are people I only see once a year, so getting together in Augusta is a big deal.

It is a unique feeling to be "together" and among friends in a special place where you feel like you "belong".

That's what makes private club membership so special.
That's the feeling we want at "team building" meetings and conferences.
It's what makes clients hope and pray they'll be invited to our hospitality events.

I like to phrase it this way:
"People like us do stuff like this, and we're glad you're one of us. Aren't you glad you're one of us?"

If you can create that feeling, everything else is easy: team building, client loyalty, long-term business relationships, expansion sales, referrals...

This might be worth a conversation...