Lessons from The Masters: Traditions

The best thing about The Masters is all the little traditions.
The amateurs stay in the Crows Nest.
The players drive down Magnolia Lane.
The pimento cheese sandwich costs a $1.
The roars "echo up from Amen Corner."

I love how it all builds to create a feeling and culture "unlike any other."
Because the traditions start questions and stories...
Do they really pack the azaleas in ice so they don't bloom early?
Do they dye Rae's Creek blue?
I've heard they have underground fans that can dry out the greens and make them faster...

When your event has so many "things" and traditions and quirks that people are telling stories (and even making a few up!?!) you know you've struck gold. That's creating anticipation and curiosity, and that makes your event as "must do" experience.

This might be worth a conversation...