Can We Book You Again Next Year? Will It Be Different Enough?

Lots of my clients ask me, “What would you do differently if we brought you back next year?”

The simple answer is yes.  For my clients that have a repeatable event, I have a 90% rebook rate.

Here’s why…

First, I probably won’t repeat many of the tricks.  If you’ve watched my videos in the last, you’ve seen the wall of books behind me, and I have a library of thousand of books, videos, manuscripts, and equipment that helped me create one of the largest working repertoires in magic.

Second, it’s actually easier to make a larger impact at the repeat events.  The first time I perform, I have to introduce myself, break down the audiences initial assumptions about what a magician is and will do, and demonstrate that I’m not the local guy who does balloon animals at TGI Fridays on Monday night.  That takes a lot of fast, punchy material.

The good news is that I’m building trust and rapport during that event.  They’re learning about me, and I’m learning about them.

When I show up at the second event, they’re calling me over and asking me to perform as I walk through the door.  Last night in Arkansas, the members were literally asking me to read their minds before I put on my sport coat and put down my bag.  They were calling me to entertain their group all night.

Plus, there are new people at these events.  Rather than introducing myself to everyone, the guests our now introducing me to their friends.  I’m now “their magician” and you have to see “our guy.”

Plus, they might not know how or why or when, but the guys who saw me last time know that those oranges are going to pop out.  Now, they’re watching their buddy’s reaction, almost lying in wait for this big shocking surprise. 

It creates a whole new kind of engagement and experience.

Since I’m not proving myself anymore, I can do less fast, punchy stuff, and do longer, more developed effects that have even stronger impact.  The performance gets texture, and I can use a wider range of emotions.

I can tailor material to the audience based on the previous show, too.  I know these guys were investors and money guys last night, so I did a lot of cool math stuff.  Next week is wildcatter oil investors - there’s similar stuff because they’re both very wealthy, but the oil guys love gambling and proposition bets and the respond in a completely different way.

What I’m doing - through experience and notes - is stacking meaning and relevance with each show. That creates more engagement, stronger memories, and more unique stories.

That’s why they’re looking forward to it year after year. 

I have golf club clients that have hired me for 20+ consecutive years, and the members have come to expect the magic as a tradition.  The magic is an powerful attraction once they’ve seen it, and it starts a lot of referrals because “you’ve got to go to the CompanyX event/booth/meeting/retreat because they’ve got this magician who can…”

That might be worth a conversation.

I don’t know if any of this is relevant to your particular event, but if you’re open to a conversation about what you e done in the past, what worked, what could be better, and what you hope to accomplish, I’d be happy to tell you what other clients like you have done and what results they achieved.

Give a call (561) 596 3877, or set an appointment at MagicMeansBusiness.com/contact.