Does Your Event Have a “Wow Factor?”

Over the last three months, I've asked my clients, "What did you want to accomplish when you hired entertainment for this event?"

And 92.7% responded with the phrase "wow factor."

When I asked them what was important about the wow factor, they all started talking about how important it was that they start conversations before, during, and after the event.

Before the event, they need to create anticipation and curiosity. "Fear of Missing Out" is a real motivator, and if people think something significant, fun, or interesting will happen at an event, they'll prioritize attending.

They also wanted the "wow factor" to give people something to talk about during the event. They needed to get people talking with each other, pulling each other across the room, and saying, "You've got to see this!" They all agreed that if you let people "talk to each other naturally," you quickly discover they naturally won't talk to each other much.

Afterward, my clients said they needed their guests to have a great story about their event. For my club clients, the great story from this year's event would guarantee they'd attend next year. For my ProAm clients, getting people to tell their friends about this year's event was a great way to attract new people.

Business customers agreed that the stories their guests told had two important benefits. First, hearing excited feedback from their guests made the follow-up calls easier, more open, and honest. Second, the stories the guests told their friends created lots of referral opportunities and helped to reopen closed accounts.

I said, "But wait. You've got great food, great wine and drinks, and a great venue and music. Isn't that enough?"

Universally, they all said "no."

The entertainment gave each guest a unique experience and a story about the event. While the F&B and venue were important, they didn't have the drama and conflict the entertainment brought, and they didn't create a compelling story.

That's why entertainment was critical to helping them accomplish their goals.

I don't know if that's how you look at your events, but if you're open to a conversation about what you've done in the past, what works well, what you'd like to accomplish, and how you know it's working, I'd be happy to share what other clients have done in your particular situation.

You're always welcome to give me a call at (561) 596 3877 or schedule a conversation at MagicMeansBusiness.com/contact