Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…
Read MoreBezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.
Read MoreIf you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.
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