Posts tagged sales
What Your Marketing and Events Team Needs to Know About Entertaining Executives and Engineers
What Your Marketing and Events Team Needs to Know About Entertaining Executives and Engineers

For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.

Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”

Now I know.

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Mike Dusebergsales, marketing, event planner, client events, customer hospitality event, customer eventComment
How To Use The "Pepsi Challenge" to Capture Market Share At Your Next Trade Show Or Conference Event
How To Use The "Pepsi Challenge" to Capture Market Share At Your Next Trade Show Or Conference Event

Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…

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Mike Duseberggolf, trade show, hospitality suite, customer hospitality event, customer event, client appreciation event, client events, lead generation, marketing, sales, relationship building, conference
How To Make Sure Your Clients Remember Meeting Their Sales Rep at Your Hospitality Event
How To Make Sure Your Clients Remember Meeting Their Sales Rep at Your Hospitality Event

If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.

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Mike Dusebergsales, remembered, remember, lead generation, relationship building, networking, connection, corporate entertainment, corporate events, magician, corporate magician, customer hospitality event, hospitality suite