I don't know about you, but every day I'm presented with a huge stack of decisions that I have to make, many of which are based on incomplete information. The quarantine has added more decisions and less information. There's more "decision fatigue" than ever before.
Read MoreEntertainers have a responsibility to keep everyone’s spirits high and put smiles on our faces during times of crisis.
Here in The Secret Magic Library and Bunker, I’ve been posting some magic videos to keep the fun going.
Read MoreBezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.
Read MoreEvery trade show attendee is going to eat dinner, go out for drinks, and probably seek some kind of entertainment - why shouldn’t your best clients and prospects do that with your sales team?
Read MoreThe people who sign up for these events want to feel like they’ve “met” the celebrity. They want to feel like they’ve exchanged some conversation and authentically connected with this person.
But if you’re hosting a celebrity golf tournament where the celebrities are your headline entertainment, that’s a problem.
Read MoreIf you can show that you’re driving revenue and making sales, no one will cut your budget. Accountability is immunity.
Read MoreImagine if your "thank you" event did more than just say thank you to your customers and clients...
Could it drive traffic to your trade show booth?
Could it encourage more people to attend your speech or convention session?
Could it encourage your guests to answer follow up calls and emails?
Could it help you schedule appointments?
It can. It should. Here’s how…
Read MoreTo successfully connect your sales person to your customers, the buyer/seller barriers must come down. If they don’t, your clients won’t feel the connection that compels them to answer a follow up call or open an email, much less schedule an appointment.
Read MoreIf you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.
Read MoreIf you’re going to create a memorable hospitality event, it’s important first to understand how the human memory works.
Read MoreWe host events to connect our sales people to our customers, so our sales people can build rapport, create trust, and eventually close sales. Here's how.
Read MoreEvery event planner should read The Art of Seduction by Robert Greene. But, event planners are very busy people and the Audible version is twenty-two hours long, so let me save you some time. Just read Appendix A “Seductive Environments.”
But then maybe you shouldn’t.
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