Hosting a smooth golf tournament, awards ceremonies, presentations, excellent hotels, and delicious food and beverage are table-stakes. What you plan beyond that, however, is what builds the identity, starts the conversations, creates the stories, and positions your company as truly different.
Read MoreHosting a smooth golf tournament, awards ceremonies, presentations, excellent hotels, and delicious food and beverage are table-stakes. What you plan beyond that, however, is what builds the identity, starts the conversations, creates the stories, and positions your company as truly different.
Read More“But our event is different…”
Of course it is. Every event has its own unique venue, audience, and objectives.
“Can I tell you what we typically do for clients who are trying to achieve (that objective") under those circumstances?”
Read MoreIs your entertainment really entertaining?
After twenty years, I’ve discovered that anyone can “do” their act, but only great performers know how to make their act “entertaining.”
Here are the three criteria that guarantee success at your next corporate event.
Read MoreJust as the Parthenon in Greece has many strong stone pillars supporting its roof, great businesses have multiple methods for generating conversations with new, repeat, expansion, reactivation, and referral clients.
Great events utilize the same principle…
Read MoreIt is a unique feeling to be "together" and among friends in a special place where you feel like you "belong".
That's what makes private club membership so special. That's the feeling we want at "team building" meetings and conferences. It's what makes clients hope and pray they'll be invited to our hospitality events.
Read MoreWhat is the secret behind “the tradition unlike any other”?
Read MoreWhat do you think about "rules" at your events?
I'm learning to love them.
To some, Roberts and Jones had a reputation for being persnickety micro-managers with a "my way or the highway" attitude, but I think they're relentlessly pursuing their vision of what the club and the tournament can be.
Read MoreThe Masters has definitely "mastered" scarcity. Everyone wants to get in, but almost nobody can actually see the place for themselves. Anyone who has been inside has the attention of everyone who wants to get inside.
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